Top 10 Smartphone Brands Capture 88% Market Share in Q2 2020

  • Huawei and Samsung ties for holding 20% market share in Q2 2020
  • The global smartphone market saw a drop in Q1 2020, with 13% decrease quarter-over-quarter
  • Top selling smartphone globally in H1 2020 was iPhone11 with the sale of 37.7 units

According to the research data analyzed and published by ComprarAcciones, worldwide smartphone sales declined by 20.4% in Q2 2020. It saw a total of 294.7 million units sold compared to 370.3 million units in Q2 2019.

Samsung, which is among the world’s top 5 smartphone vendors, had the highest number of unit sales, totaling 54.7 million. However, it also recorded the highest decline of 27.1% in Q2 2020.

13% decrease in Q1 2020 QoQ sales

The global smartphone market saw its biggest drop in Q1 2020, decreasing 13% quarter-over-quarter (QoQ). With a total of 272.5 million units sold in that quarter, it was also the lowest sales level since 2013. Samsung sold 60 million units during the period, dropping 17% QoQ.

Huawei Captures 42.6% Market Share

In Q2 2020, Huawei sold 54.1 million units clinching the second spot globally. Compared to Q2 2019 when it sold 58.0 million units, it recorded a 6.8% drop. Apple, which took third place, had the least decline of 0.4%. It sold 38.3 million units compared to 28.5 million in Q2 2019. In the US, sales dropped by 25% year-on-year (YoY) but online sales surged from 14% to 31% YoY.

Moreover, during Q2 2020, the top 10 smartphone brands had an 88% market share globally, up from 80% in Q2 2019. For the first time, Huawei’s market share equaled Samsung’s, which was at 20%. Apple was third with 14%. Notably, even though Huawei’s global sales fell by 3%, in China, there was an 11% increase. It held a 42.6% share of the Chinese market.

Top selling smartphone- iPhone11

According to Omdia, the top-selling smartphone globally in H1 2020 was iPhone 11, with 37.7 million units. Samsung Galaxy A51 came in a distant second with 11.4 million units. While Apple had 5 models in the top 10, Samsung had only 1. Xiaomi Redmi took the remaining four slots.