Astrum Plans to Launch More than 100 Products Under Rs 5,000 in 2020

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  • Astrum informed that it will be soon introducing a new range of smart wearable devices in India
  • The brand said it has started its production facility in India
Manoj Kumar Pansari, chairman and managing director, Astrum India

Astrum is planning to unveil new range of products in audio, smart device, mobility and IT peripherals under Rs 5,000 in 2020. The company said it is targeting 200 per cent jump in revenue with the addition of over 100 products to different categories.

“We have all together 1000+ products at present, but we’re working on revamping our entire range of products with smart features and new packaging this year, keeping in mind the price bracket of the products. This year, we are planning to launch more than 100 products. The key vision is to increase the production capacity in India,”stated Manoj Kumar Pansari, chairman and managing director, Astrum India.

Made in India power bank

The brand has already started with the production facility in India. It has also released new range of smart-multimedia-trolley-speakers TM081, TM151 and TM220. These are priced Rs 8,999, Rs 16,999 and Rs 21,999, respectively

Astrum has also introduced its first made in India power bank with 10000 mAh battery capacity. Priced at Rs 1,490, the company is retailing it at offline stores and online on Amazon.

“Astrum India operations will strongly support sales and customer delivery in India apart from its research and development activities. The key vision is to increase the production capacity in India with quality and standard price,” read Astrum’s official statement.

It continued, “Astrum will be soon introducing a new range of smart wearable device followed by exciting range of classic yet stylish keyboard and portable speakers with advanced features and new packaging in the first quarter of 2020.”

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