Blaupunkt Adopts Competitive Pricing Strategy to Expand Presence in India


Blaupunkt launches wired earphones EM10 and EM01 in India, priced at INR 699 and INR 499 respectively.

German audio products brand Blaupunkt is trying hard to strengthen its presence in the Indian market – specially focussing on the price conscious nature of the Indian consumers.

The brand claims that its latest additions of wired earphones EM01 and EM10 are exclusively designed for Indian consumers with a price range that “fits every pocket.”

To ensure that brand marks its presence in the overall market, the new exclusive range of Blaupunkt wired earphones are being launched at competitive pricing of INR 499 and INR 699.

Get ready for the finest audio experience!

Blaupunkt says the new wired earphones come with the latest call disconnect feature, finest listing experience, advanced technology and a unique multifunctional button to help users control various call and music functions.

“In a highly competitive market as ours, the product experience is the future as compared to design In India,” says Andrzej Cebrat, Managing Director, Blaupunkt.

“Blaupunkt has already achieved a benchmark as a leading player in the range of home audio products. I am confident, our latest additions of wired earphones EM01 and EM10 will be equally praised and accepted in the market,” he adds.

Envent is Blaupunkt’s India partner for audio products.

Product Specifications:

Attribute Specification- EMO1 Specification- EM10
Build Material ABS ABS
Speaker Size 10mm 10mm
Frequency Response 20-20 KHz 20-20 KHz
Sensitivity 102+3db 102+3db
Impedence/Control Buttons 16 Ω

Multifunction Button (Call / Music Controls)

16 Ω

Multifunction Button (Call / Music Controls)

Cable Length/Cable Type 120cm / Round Cable 120cm / Round Cable
Plug Pin 3.5mm 3.5mm
MIC Yes Yes
Special Features Call Disconnect Feature Earbuds is at 45 degree angle for best comfort, In-Line Mic


Selling Price INR /499. INR /699.