Samsung Expects Strong Growth Of Its Premium Category Consumer Electronics

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The overall consumer electronics business for Samsung is expected to see a growth of 30 per cent this festive season

South Korean electronics major Samsung witnessed a strong growth in its consumer electronics business over the last three months with consumer sentiments riding high, said a senior company official, adding that the company is expecting the sale of its premium category of TVs and digital appliances to grow by over 65 per cent this festive season.

The overall consumer electronics business for Samsung is expected to see a growth of 30 per cent this festive season as industries and businesses have opened up, rainfall has been adequate and positive vaccination efforts.

“Consumer sentiment is at an all-time high for festive buying. We saw strong uptick during Onam and Ganesh Chaturthi festivals already. Since the unlocking of markets, there has been an increased demand among consumers to equip their homes with the latest technology while they stay and work from home,” said Raju Pullan, Senior Vice President, CE Business, Samsung India.

The electronics major has witnessed the demand for its QLED TVs growing by 63 per cent, along with refrigerators growing 100 per cent and front load washing machines growing 50 per cent in August.

“We planned for festive season way in advance to stay ahead of the curve and ensured that we are well stocked up and expanded our premium portfolio with the launch of Neo QLED TV, The Frame TV, French Door Refrigerators, AI Ecobubble washing machines, WindFree ACs, etc., to cater to festive demand,” Pullan added.

Pullan further added that unlike last year this year where the growth was skewed towards tier-2 markets, the brand this year has seen growth across metro cities and tier 2 and 3 markets.

Samsung has also announced ‘Big TV Festival’ for its 55-inch and above TVs and ‘Home Like Never Before’ offers for its refrigerators, washing machines, microwaves and ACs which allows consumers to get free soundbar worth up to Rs 1,04,900, up to 25 per cent cashback and EMIs starting as low as Rs 990.

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