Apple is Showcasing its Products at the Carnegie Library

Apple claims Carnegie library to be its most extensive historic restoration project to date

Apple has announced the opening of its newest location at the Carnegie Library on Mount Vernon Square. Originally funded by Andrew Carnegie and opened in 1903, the library, as per Apple will once again be a center for learning, discovery and creativity for the community, keeping with Carnegie’s vision of a public and free space for all.

Deirdre O’Brien, Apple’s senior vice president for retail and people, said, “Whether customers come to explore new products, visit one of our Geniuses or unlock their creativity in a Today at Apple session, Apple Carnegie Library is a place for everyone.”

Washington D.C is commonly seen as a big market for smartphone as well as consumer electronics makers. Deirdre added, “We are excited to share this magnificent space with all of our visitors in Washington, D.C., and to provide a home for inspiration for the next generation.”

Showcasing new products and beyond

Apart from showcasing new products, Apple will also use the location to deliver technical support and advice. Apple’s chief design officer, Jony Ive, said, “In its ‘new’ phase of life, Apple Carnegie Library will be a way for us to share our ideas and excitement about the products we create, while giving people a sense of community and encouraging and nurturing creativity. It has been a significant honor to restore the Carnegie Library for the people of Washington, D.C.”

Company’s official statement read, “Apple Carnegie Library will host free daily Today at Apple programming, including sessions led by local artists and world class creators. To celebrate the opening, 40 artists will lead sessions during the six-week StoryMaker Festival. At the store, customers can explore Apple’s latest products and work with over 225 highly trained staff members offering advice and technical support, as well as assistance for small businesses.”

“I love the synergy between old and new, the juxtaposition of the historic fabric and contemporary design,” added Ive.