Huami Announces Partnership With Chinese Athletics Team

  • Huami smart wearables will now be Chinese athletic team’s officially recommended smart wearable products
  • The company also retails smart wearable products in India
  • Huami has sold more than 100 million smart devices since its inception
Huami Amazfit launch event

Huami has signed a formal cooperation agreement with Chinese Athletics Association. This agreement marks an official partnership with the Chinese Athletics Team and Chinese Athletics Association in smart wearable industry. The two sides , as Huami informed, are teaming up to develop Chinese sports by leveraging brand, market, R&D, and big data of smart wearable devices from Huami.

“The official partnership will promote the sports spirit and healthy lifestyle to the whole society, which also has a positive impact on building a leading sports nation,” said Yu Hongchen, the vice president of Chinese Athletics Association.

Huami had recently acquired core assets of Zepp International Limited, a multi-sport sensor technology company and the core assets of Physical Enterprises Inc. (PEI), previously controlled by the Adidas Group.

Joint laboratory for track and field

The two sides plan to set up a joint laboratory for track and field with the goal of healthy lifestyle. “Based on Huami smart wearable devices, the laboratory will study the massive data of professional Chinese athletes and sports enthusiasts through intelligent algorithm and big data analysis technology. There will be professional research reports and industry standards to guide people on how to get healthier and become more effective at athletic training,” read Huami’s official statement.

It continued, “According to the agreement, Huami owns exclusive rights granted by Chinese Athletics Association in the fields of smart wearables (smart wrist bands, smartwatches, smart earphones, smart glasses) and smart phones. Huami Amazfit Stratos 3 smartwatch and Amazfit PowerBuds earphones will be included in the first batch of “Chinese Athletics Team Officially Recommended Smart Wearable Products”.

Huami has sold more than 100 million smart devices

Huami is a biometric and activity data-driven company with expertise in smart wearable technology. Since its inception in 2013, Huami has established a global healthcare ecosystem, including smart wrist bands, smartwatches, sport earphones, smart treadmill, weight scale and related sports gear.

Huami’s self-owned brand Amazfit overseas has entered 70 more markets, including the United States, Germany, Japan, etc. As of August 2019, Huami has sold more than 100 million smart devices.