The China-based smartphone brand said that it says a great opportunity in the country. Oppo has launched local operations and retail partnerships in Saudi Arabia
Oppo has officially announced its arrival in Saudi Arabia market. The launch coincides with the release of its hero smartphone series, the Oppo R Series, and the availability of its two latest R Series smartphones Oppo R17 and the Oppo R17 Pro.
Brand’s expansion in Saudi Arabia was announced during a launch event held in Riyadh. Oppo is planning to maintain its KSA headquarters in the same city.
Andy Shi, president of Oppo MEA, said, “Our journey has now brought us to Saudi Arabia, and we are incredibly excited by the opportunities in the Kingdom. It is a country with a thriving young population, a diversifying economy, and one in which consumers have clearly embraced creative technologies. We are confident that OPPO will bring a new dynamic to the Kingdom’s consumer electronics space.”
Presence in offline and online sales channels
Consumers in Saudi Arabia will be able to purchase Oppo smartphones through a variety of online and offline channels. The brand has chosen FMP as its national distributor in Saudi Arabia. The first OPPO smartphones to arrive in Saudi Arabia are the company’s OPPO R17 and OPPO R17 Pro.
Brand’s official statement read, “Oppo and FMP will cooperate to help both the brand and products move forward in the Kingdom. In the future, Oppo will keep extending its business through the Kingdom with the possible support of additional partners, both online and offline.”
Andy added, “At OPPO, we believe the most important thing is to give consumers access to premium technology. We have done this successfully over the last decade by being a company that values exploration, celebrates the beauty of technology, and dares to innovate in everything we do.”
It is to be noted here that the brand had also recently announced its entry into Poland, Turkey and UK. However, Oppo is only retailing Blu-ray players in these three countries.