- The partnership will be from 2019 to 2024
- Oppo says it will spotlight teams making their inaugural appearance at League of Legends esports
The partnership will commence from 2019 Worlds event which started on 2nd October in Berlin and continue till 2024. Oppo is already a partner of various sporting events and teams like Wimbledon, FC Barcelona, and the International Cricket Council,
Year-round activations
Brian Shen, OPPO vice president and President of global marketing said, “Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years. As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
Oppo says that this partnership will be the company’s first entry into esports. As a part of the partnership, Oppo will have year-round activations centered around the sport’s three annual global tournaments- the Mid-Season Invitational, the All-Star Event, and the World Championship. This sporting event was attended by 99.6 million unique viewers last season.
MVP award by Oppo
Oppo says that it will be the presenting partner for the Most Valuable Player(MVP) award at the World Championship and Mid-Season Invitational. It will also have an Oppo cam which it says will, “During the broadcasts of the World Championship, the OPPO Cam will bring millions of fans tuning in closer to the biggest competition of the esports season. From cosplay to behind-the-scenes look-ins, the OPPO Cam will allow fans watching from around the world to look in on the live event experience by leveraging OPPO’s unparalleled phone camera technology.”
Trip to attend the games
Oppo says that it will spotlight teams making their inaugural appearance at Worlds which will let fans get an inside look at the next League prodigies. It will also do a bunch of consumer promotions that would give consumers a chance to win a trip to the events.
Naz Aletaha, head of global Esports business development and partnerships for Riot Games says, “To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game.”
