Sony Unveils New Products at IFA 2019 in Berlin

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  • The company has unveiled its latest flagship smartphone, TVs and audio products
  • Xperia 5 will be launched in various countries and regions from this autumn

Shigeki Ishizuka, SEVP, Electronics Products & Solutions Business, Sony Corporation, took to the stage at the Sony press conference and informed about the products Sony has unveiled at the IFA 2019. The company unveiled Sony Xperia 5, 1000X series of wireless headphones, Bravia Master Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs.

He said, “Sony’s purpose is to fill the world with emotion, through the power of creativity and technology, and that company will continue creating ground-breaking hardware to deliver new value for creators and users. He then unveiled Xperia 5 and other products created as a result of leveraging Sony’s unique technologies, and stated that Sony will continue to deliver `Personal Entertainment Solutions,’ custom tailored experience to each individual user, by combining Sony’s very best products and technologies.”

Xperia 5’s triple camera

Sony unveiled Xperia 5, a new addition to the flagship series that packs key features of Xperia 1. Xperia 5 will be launched in various countries and regions from this autumn.

Xperia 5, as per the company supports HDR (high dynamic range) and combines a 21:9 aspect ratio with a 6.1-inch Full HD+ (2,520 x 1,080 pixels) OLED display. The new model’s slim, 68mm wide design makes it highly portable and easy to use, while still featuring a 21:9 CinemaWide experience in a compact body that is 14 grams lighter than Xperia 1.

Xperia 5’s triple camera is equipped with 12 MP image sensors and optical image stabilization (OIS). Furthermore, the camera features Eye AF (Auto Focus) which uses algorithms from Sony’s α (Alpha) interchangeable lens camera to enable it to identify and keep focus on a human eye. Additionally, users can freely switch between the 26 mm (F1.6) versatile lens, 52mm (F2.4) telescopic lens, and 16 mm (F2.4) super-wide lens (35mm conversion), for even more creative photographic opportunities.

This latest Xperia 5 is also equipped with Qualcomm Snapdragon 855 Mobile Platform, the latest offering from Qualcomm. Sony’s official statement read, “Finally, new to Xperia 5 is smart connectivity, deep learning technology which analyses Wi-Fi signals and predict near-future connectivity issues. Smart connectivity will automatically switch to LTE when it predicts any compromise in Wi-Fi connection to ensure you always have optimal connectivity.”

Home entertainment and sound

Sony SA Z1

The 1000X series of wireless headphones, as per Sony, boasts top of the line noise cancellation and superior sound to achieve a richer audio experience. The new addition to the range is the neckband style WI-1000XM2 which joins the award-winning headband style WH-1000XM3 and truly wireless WF-1000XM3. Featuring the same HD Noise Canceling Processor QN1 as the WH-1000XM3, this new model achieves industry-leading noise cancellation and high sound quality. Its flexible, lightweight silicon neckband lets you enjoy your favorite music in comfort and style.

Sony is also exhibiting a suite of audio technologies and products that can combine with smartphones or other devices for entertainment experiences that match individual characteristics and personal spaces. The company said that an Xperia 1 smartphone and the WH-1000XM3 combine and analyze the listener’s hearing characteristics using an app, and create an immersive musical field that is perfectly optimized for each individual listener.

The latest products in the SA-Z1 near field powered speaker system series are the high-resolution audio compatible SA-Z1 near field powered speaker system. Sony said that by connecting just a single cable to a PC, Walkman, Xperia smartphones, or other audio devices, these speakers will deliver a deep, rich, and high resolution listening experience with a presence that is so real, you almost feel like you can reach out and touch it.

Sony’s official statement read, “In the TV category, Sony is also exhibiting its line-up including the Bravia Master Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs which launched in Europe this spring. The powerful Picture Processor X1 Ultimate displays all content, including 8K, in beautiful, uncompromising picture quality. Additionally, the new Sound-from-Picture Reality achieves the perfect harmony between audio and picture to deliver unique viewing experiences as only BRAVIA can. The exhibit also features products with Android TV that will enjoy improved operability when connected to the Google Assistant, Amazon Alexa, as well as with Apple AirPlay 2 and HomeKit support, which is coming later this year.”

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