The BBK owned smartphone brand is now a premium partner of Roland Garros and Rolex Paris Masters tennis championships
Oppo has done it again by signing a premium partnership agreement with the French Tennis Federation. The China-based smartphone brand is already the jersey sponsors of Indian cricket team. It has also been associated with, FC Barcelona, PubG online game in the past. Oppo, now has become the first official Chinese partner of Roland Garros
Brian Shen, VP, Oppo, said, “Our partnership with Roland-Garros echoes a shared vision and plays a key role in OPPO’s effort to build deeper connections with our users and engage with a wider demographic across Europe.”
Interestingly, Oppo has recently started retailing its first 5G smartphone in Europe. The company said that it has begun selling Reno 5G smartphone in Switzerland in partnership with Swisscom.
Bernard Giudicelli, President of the FFT, said, “We are absolutely delighted to welcome OPPO as the first Chinese partner of Roland-Garros and also of the Rolex Paris Masters. This joint agreement is a great show of confidence from one of the world’s leading smartphones brands. The collaboration, based on the theme of innovation, fits perfectly with the FFT’s international strategy, whose aim is to increase the influence and presence of our tournaments in key markets, such as China.”
Visibility on the stadium’s main courts
A core element of the partnership, is the combination of the Roland-Garros premium client experience and Oppo’s commitment to product innovation and design. Within the context of the 2019 Roland-Garros tournament (20th May – 9th June), Oppo said that it will benefit from extensive visibility on the stadium’s main courts, and the FFT and OPPO have created unique and engaging activations to bring the Oppo products to life.
An official statement released by Roland Garros read, “For example, as title partner of the “Junior Wild Card Series by Oppo”, young tennis talents who have come through the qualifying stages in China, India and Brazil have the chance to win a wild card for the official junior draw at Roland-Garros. The “Roland-Garros Beauty shot”, a series of videos capturing the day’s most dramatic point or most artistic moment fits with the OPPO vision and will be broadcast on Rolan Garros website as on the tournament’s social platforms.”
The European connection
Oppo will also have a space in the exclusive sponsor village as well as being present in the stadium, via a photo exhibition where Oppo’s flagship camera phones, (the Find X and the Reno), will be used.
Brians added, “As one of the most popular sports in Europe, tennis not only requires incredible athleticism, but also elegance and artistry. This resonates well with OPPO’s pursuit of the synergy of cutting-edge technology and aesthetic satisfaction.”