- 50 Canon employees joined the screening of the movie along with 300 children across all the four locations
- Learning Beyond Books is an initiative through which they intend to empower children from their adopted villages
Under their CSR initiative – ‘Learning Beyond Books’, Canon India collaborated with Cinepolis group and organized a screening of the Lion King (3D) for the children of all the four adopted villages – Maheshwari in Haryana, Sol Gohalia in Kolkata, Karanjoti in Mumbai and Maharaja Katte in Bangalore. 50 Canon employees joined the screening of the movie along with 300 children across all the four locations.
“At Canon, we strongly believe in leading by our corporate philosophy of ‘Kyosei’, through which we align our business objectives with our sustainability initiatives. This philosophy forms the backbone of all our CSR endeavors, contributing to the betterment of the community we operate in,” said Speaking on the occasion, Kazutada Kobayashi, president & CEO, Canon India.
‘Learning Beyond Books’
He added, “Education and Empowerment form two intrinsic pillars of our 4Es CSR policy and with children as the building blocks of any society, we aim to implement maximum efforts to ensure their holistic development. ‘Learning Beyond Books’ is one such initiative through which we intend to empower children from our adopted villages, to carve a brighter and better tomorrow.”
“On the delightful occasion of Children’s Day, we are elated to partner with Canon India in their endeavor to provide the children with various opportunities that can help them learn and grow through personal experiences. Concurring with the brand’s thought, we feel that ‘Learning Beyond Books’ initiative is a great step towards nurturing the children through alternate ways of learning,” said Devang Sampat, Deputy CEO, Cinepolis India.
He added, “In accordance with the same, we believe that Cinema is one such alternate way that has the power to influence and empower the masses. It gave us immense pleasure to join hands with Canon India and witness hundreds of children being befitted through good cinema, thereby becoming a small part of their beautiful life journeys.”