Apart from smart watches and digital watches, the company also retails calculators, label printers, clocks and EMI (Electronic Musical Instruments) in the country
Casio India, has announced Bollywood actor Tiger Shroff as the brand ambassador for its popular range of G-Shock watches. The company said that the actor perfectly emulates the brand’s values of toughness combined with style and attitude that resonate with the youth of today.
Kulbhushan Seth, VP, Casio India said, “Tiger Shroff is one of the most promising newcomers of this generation. Within a short time span, he has made a mark for himself and stands as a stylish youth icon. His spirit of constantly challenging himself – be it his fitness regime or portrayal of roles is in perfect alignment with the brand ethos.”
The brand, with appointment of Tiger Shroff as its brand ambassador, seems to be trying to reach out to the youth of India. Casio is also planning a new marketing campaign with Tiger Shroff in India.
— Casio India (@CasioIndia) June 7, 2019
Challenge the limits campaign
As part of the brand ambassador engagement, Casio will be launching a new campaign in India. Dubbed challenge the limits the campagin will cover different touch points including television, media, digital and social. Seth added, “We are thrilled with this association and have an exciting line-up of activities, taking forward our campaign ‘Challenge The Limits’.”
He further added, “The collaboration is even more special as G-Shock has completed 35 years of toughness and innovation this year. G-Shock has always trotted the innovation footsteps and we view this collaboration as a crucial step in strengthening the G-Shock community in India.”
Speaking on his new role and affinity for the brand, brand ambassador Tiger Shroff said, “It feels great to be associated with a brand that is a true reflection of my identity. While I like my watch to support me in my constantly challenging fitness routine, it should also add to my everyday style statement and what better than sporting a statement G-Shock.”
Shroff added, “Today’s youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today.