Fujifilm India Ropes in Dabboo Ratnani as Brand Ambassador


Daboo Ratnani will be promoting Fujifilm’s medium format GFX range of mirrorless cameras

Dabboo Ratnani with Fujifilm Camera

Fujifilm India Private Limited has announced its partnership with celebrity and ace fashion photographer Dabboo Ratnani as their Brand Ambassador for promoting its medium format GFX range of mirrorless cameras. As part of this strategic partnership, Fujifilm India will be rolling out various brand building initiatives with Dabboo Ratnani for its GFX range.

Haruto Iwata, MD, Fujifilm India Pvt. Ltd. said, “Mr Dabboo Ratnani, India’s most renowned professional photographer in the industry connects strongly with today’s generation of camera professionals and enthusiasts. The reputation that the photography king of Bollywood holds is completely in-line with our brand values. At Fujifilm, we constantly innovate and create products that resonate with the needs of our customers. We are really excited to have him as the face of Fujifilm GFX Series range and are looking forward to a wonderful journey together.”

Fujilm’s competition in India

The likes of Canon, Sony and Nikon are some of the competitors of Fujifilm in India. While Canon has had brand ambassador partnerships with Sachin Tendulkar, Anushka Sharma and Sudhveer Shivaram in the past, Nikon had Priyanka Chopra as its brand amabassdor in 2011.

Fujilm’s official statement read, “Dabboo Ratnani, one of India’s most coveted fashion and celebrity photographers, commands a strong foothold in the photography industry. His success and personality in the industry makes him align perfectly with Fujifilm. This new relationship will not only help Fujifilm further enhance its positioning in the camera industry, but also amplify the awareness and excitement around the X and GFX range of mirrorless cameras. ”

Dabboo Ratnani said, “Being a celebrity and fashion photographer for over two decades, I am constantly looking to capture real moments that I can develop cinematically with DSLR and SLR’s. I am thrilled to be associated with Fujifilm, as I have always admired their mirrorless cameras that pack suave features such as great image quality, impeccable colours and a body that is so easy to handle. I am looking forward to capture the diverse aspects of life with the help of their cutting-edge technology. This association will be a perfect opportunity for me to engage with camera enthusiasts and professionals around the globe while revelling the power of photography through Fujifilm’s range of mirrorless cameras.”