Haier Experience Center Opened in Delhi, Aims to be One Stop Shop


The company has conceptualized the Delhi located Haier Experience store around four important physical spaces – smart living room, smart kitchen, smart bathroom and smart bedroom

Haier, a brand known for its home appliances and consumer electronics in India, has announced the launch of its experience store in Lajpat Nagar, New Delhi. The Haier experience center is located in a facility spread across 3,000 sq.ft. of space.

First of its kind, it showcases consumer electronic products from Haier. The company claims that it is aimed to be one-stop-shop, and will help consumers make their lifestyles future-ready.

Eric Braganza, President, Haier Appliances India, said, “This is a moment of great pride for us and we are excited to announce the launch of first of its kind experience store for our consumers in the national capital of New Delhi. Today’s consumers are embracing IoT technology that allows them to access their home appliances in an intuitive manner. At Haier, we understand the evolving needs of the Indian consumer to create smart solutions to address their requirements. This store showcases Haier’s futuristic products and intelligent devices all under one roof.”

A sneak peak into a connected world

Haier claims that the store gives a sneak peek into a connected world where home appliances are synced and interconnected with each other. The company has conceptualized the Delhi located Haier Experience store around four physical spaces in the home – Smart living room, Smart kitchen, Smart bathroom, and Smart bedroom.

Braganza said, “The exclusive store aims to be a one-stop-shop, which will showcase the smart home appliances and fulfill the demands of consumers with a diverse range of Haier products,” .

The Haier smart kitchen experience will provide users with a one-stop kitchen solution for purchasing, storage, cooking, and cleaning. The Haier smart bathroom, on the other hand, has on display Haier’s smart washing machine that can detect the lack of laundry detergent and prompt the requirement immediately by connecting to the nearest store to provide an automated purchase service of the detergent, the company said.

Haier smart living rooms and bedrooms concept based on U+ smart living operating system along with the advanced AI technology, is showcasing interconnected AC, LED, curtains and other network appliances with a smart TV at the newly opened Haier experience center.

The Haier experience store is spread across two floors. While One floor is specifically dedicated to give customers access to Haier’s wide range of home appliances across all categories like refrigerators, washing machines, air-conditioners, TV’s and water heaters, the other houses Haier’s premium range of products along Haier’s smart home setup.