Hyperice Forays in India, Finds Virat Kohli as Investor

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Virat Kohli joins a list of global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA TOUR champion Rickie Fowler

Hyperice, a global wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, today announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. This also marks the foray of the brand in India.

Through the partnership, Virat Kohli will work collaboratively with Hyperice to further accelerate the wellness category as it begins its expansion into India.
Virat Kohli joins a list of global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja Morant and PGA TOUR champion Rickie Fowler.

“Virat is one of the most prolific cricketers around the world and we are honored to have him join Team Hyperice”, said Jim Huether, CEO of Hyperice.

Huether adds, “We are on a mission to help everyone move and live better, and Virat is key to helping us elevate the importance of both mental and physical wellness for all people – both on and off the field.”

Hyperice was founded in 2010 by Anthony Katz, who worked closely with numerous professional athletes and teams to kickstart a movement around performance recovery technology. Following the acquisition of Recover X in December 2020, Hyperice recently launched its new pinnacle innovation – Hyperice X – the world’s first ever portable contrast therapy device.

“As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimize my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador. Hyperice is on a mission to help people move better around the world, and I look forward to helping tell their story in my home country of India and beyond,” noted Virat Kohli.

While the existing range of Hyperice products in India are available on Croma, the refreshed Hypervolt and Vyper products will begin rolling out globally in late 2021, with Hyperice X and Core launching globally in 2022.

 

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