LeEco opts for digital marketing in India


LeEco, iCubeswire, digital marketing

Global Internet and technology company, LeEco has partnered with iCubeswire to strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

The company also partnered with netCORE and vCommission earlier for the same.

iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher return on investment.

For LeEco’s e-commerce platform – LeMall.com, iCubeswire will generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

Atul Jain, COO Smart Business Electronics, LeEco India is of the opinion that with the increasing focus on digital channels, executing marketing strategies that connect effectively with the user is extremely important. For he further believes that this partnership will help LeEco amplify the reach of LeMall.com and further expand their presence in the country.

iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them in the past as well, while netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on August 9, 2016.

iCubeswire and netCORE are now set to provide similar offerings for the LeEco Super3TV series which was recently launched in India.

Sahil Chopra, Founder & CEO, iCubeswire mentioned that they are working towards being the one stop solution company for all leading digital marketing and affiliate ad network solutions.

By Baishakhi Dutta