Noise Ropes in Rohit Sharma as Brand Ambassador

  • Rohit Sharma plays cricket for India and is also the captain of Mumbai Indians team
  • Noise is planning to launch its latest range of smart wearables here

Noise has announced that it has roped in cricketer Rohit Sharma as brand ambassador in India. Sharma, as informed by Noise, will launch Noise’s freshest addition to its smart wearables category.

“We’re delighted to announce our partnership with Rohit Sharma, who truly is one of the greatest cricketers of our time. His dedication to the sport adequately mirrors the commitment we feel towards providing our customers with the best. Together, we look forward to propagating a positive message; One which resonates with youngsters, advocates following one’s passion, and encourages the youth to listen more carefully to their inner noise,” stated Gaurav Khatri, founder, Noise.

Rohit Sharma with Gaurav Khatri

NoiseFit Fusion launch

Noise is gearing up to launch its latest range of smart wearables in India. The company currently retails smart wearables, audio products, action cameras and mobile accessories in India.

The smart wearable market, as per a report by Mordor Intelligence, was valued at 216.18 million units in 2019 and is expected to reach 614.31 million units by 2025, at a CAGR of 19.1 per cent over the forecast period 2020 to 2025. Advancements in research have been leading to increased innovation in the recent years and has been instrumental in driving the demand for the wearable market and led to new product categories like the smart fabrics and hearables, among others which incorporate high-end technology and design in daily living. Lately, the focus has been on providing an aesthetic design to devices to attract the customers.

“As a professional athlete, my life demands me to focus on my fitness. Having said that, I have always believed that being healthy is the first step towards a meaningful life as a healthy body breeds a healthy mind. Hence, I ensure that I give my 100% every single day whether I’m in between a series or have a gap. This always keeps me in a happy space, also ensuring that I do justice to my commitment to the sport,” Rohit Sharma added.