Oppo Brings Punjab Music Festival to Attract Millenials

  • Oppo India has recently roped in Ranbir Kapoor as brand icon for its Reno series
  •  Oppo has been ranked number one smartphone brand for after sales services as per a report

China based smartphone maker Oppo is to present Straight Up Punjab music festival which will be streamed across India, UK, USA, Canada and Australia via Sony music India’s YouTube channel. The company claims that this will be a one of a kind YouTube Original that will bring the best of Punjabi music talent on one common stage.

The company will host the music festival Five October 2019 KD Jadhav indoor hall, Indira Gandhi Indoor Stadium, New Delhi and feature performances from big names like Badshah, Neha Kakkar, Raftaar, Sukhbir and others.

Sumit Walia, vice president, product and marketing, Oppo India said, “Oppo’s collaboration with YouTube to present Straight-up Punjab music festival demonstrates our relentless commitment to engage with millennial, through the power of music. This mega music fest featuring renowned Punjabi music icons will strike a chord with our young audience globally.”

Bollywood biggies as brand icons

Oppo India has recently roped in leading Bollywood actor Ranbir Kapoor as the brand icon for its Reno series. The smartphone maker has also roped in Katrina Kaif and Badshah as the brand friends for its Reno series smartphones.

Sumit Walia, at that time had said, “At Oppo, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers. We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that compliments with Oppo’s legacy and brand ethos. Just like Oppo, these celebrities too have pushed their creative realms to delight and surprise their audience.”

Growth of 41 per cent in Q2 of 2019

As per a recent report by IDC, Oppo registered a healthy growth of 41 per cent in Q2, 2019. It has also been adjudged as the number one smartphone brand for after sales services in India as per Counterpoint Research. In 2017, Oppo was ranked as the number 4 smartphone brand globally, according to IDC. Oppo claims it has more than 200 million users and its business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide.

Sumit Walia added, “As a leading smartphone brand, we constantly strive to associate ourselves with properties that reverberate with the heart and soul of the young audience and highlight Oppo’s creative, vibrant and youthful brand ethos.”