- Realme had recently announced its collaboration with Ayushman Khurrana
- Xiaomi had signed up Ranveer Singh as its brand ambassador in India
- Oppo seems to be betting upon Reno 2 Series camera quality
Oppo India has announced leading Bollywood actor Ranbir Kapoor as the brand icon for its Reno series. The China-based smartphone company has also roped in Katrina Kaif and Badshah as the brand friends for its Reno series smartphones.
Sumit Walia, VP, product and marketing, Oppo India said, “At Oppo, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers. We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that compliments with Oppo’s legacy and brand ethos. Just like Oppo, these celebrities too have pushed their creative realms to delight and surprise their audience.”
The company recently launched the Reno 2 series which also marked its global debut in India. As per a recent report by IDC, Oppo registered a healthy growth of 41 per cent in Q2, 2019. It has also been adjudged as the number one smartphone brand for after sales services in India as per Counterpoint Research.
Brand icon and brand friends concept
Ranbir Kapoor, Katrina Kaif, and Badshah, as per the company, will serve as the catalyst of the Oppo Reno series in the Indian market. With Oppo’s omni-channel marketing strategy, the integrated campaign is already live across TV and digital platforms like Facebook, Twitter and YouTube.
Sumit Walia added, “As we pave the future growth strategy of Oppo in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”
Bollywood actor Ranbir Kapoor said, “I am excited to be the brand icon for Oppo’s creative Reno series. I have a philosophy of partnering with brands that I believe in and Oppo’s youthful approach resonates with qualities that are meaningful to me.” Interestingly Ranbir Kapoor was earlier associated with Panasonic as its brand ambassador in India.
Oppo’s recent TVC shows three actors using Oppo’s 20X zoom to their advantage. Like always, Oppo once again, seems to be focusing on promoting the Reno 2 series using its camera and zoom quality.
Speaking on the association with Oppo, Bollywood actor Katrina Kaif said,” I am extremely pleased to be associated with Oppo for their exciting Reno series. Oppo is a brand that strikes a chord with the youth of the country for the cutting-edge smartphones.” It is to be noted here that Deepika Padukone was many a times seem promoting smartphone brands from the house of BBK on TV advertisements. Deepika’s husband, Ranveer Singh, is brand ambassador of Xiaomi phones in India.
Popular music producer and performing artist, Badshah said, “Being an artist, I understand the importance of continuously creating and innovating to keep up with the evolving trends and my partnership with Oppo is a testament to this. Oppo’s quest for uniqueness and spirit of exploration is something that I find truly commendable and believe in.”