Realme Signs Ayushmann Khurrana as Brand Ambassador in India

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  • Xiaomi had signed Ranveer Singh as its brand ambassador in India earlier this year
  • Samsung owned JBL had recently announced its collaboration with Ranveer Singh as well

BBK owned Realme smartphone brand has signed up Bollywood actor Ayushmann Khurrana as its brand ambassador in India. Akhil Maurya, senior manager, E-commerce at Oppo took to Linkedin to announce the same.

Madhav Sheth, CEO, Realme Mobiles posted on Twitter, “Happy to welcome Captain realme Ayushmann Khurrana to the Realme family. Let’s Dare To Leap and work on amazing things together!”

Realme’s performance in India

Realme, that started as an online smartphone brand in the country, has now started expanding in the offline sales channel as well. The company, as per a report by IDC, saw multifold growth YoY in 2Q19, driven by newly launched model C2 and 3/3Pro series. The vendor was second in the online channel with 16.5 per cent market share in 2Q19, along with ongoing efforts for expansion in the offline channel which accounted for 21.0 per cent of its shipments in 2Q19.

Xiaomi, one of Realme’s competitors in India, saw its shipment volume grow by 4.8 per cent YoY in 2Q19 with Redmi 6A and Redmi Note 7 Pro as the highest shipped models in the overall market. Xiaomi also maintained its dominance in the online channel with a market share of 46.5 per cent, along with growing footprint in the offline channel which accounted for 39.5 per cent of Xiaomi shipments in 2Q19. Interestingly, Xiaomi had also signed up its first brand ambassador in India this year.

Vivo, as per the same IDC report, saw a strong YoY growth of 31.6 per cent in 2Q19. Its affordable model Y91 featured in the top 5 model lists nationally. vivo also launched its first exclusive online model “Z1 Pro” priced aggressively in US$200-300 segment.

Oppo also had a strong quarter with YoY growth of 41.0 per cent, because of affordable A series – A3s and newly launched A1K and A5s. Online channel accounted for 19.1 per cent for the vendor-driven by online exclusive model “K1”.

It is to be noted here that Oppo, Vivo, Oneplus and Realme are all smartphone brands owned by China-based BBK. The compnay has been aggressive on the branding and advertising front from last few years.

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