Samsung Aims to Enhance Leadership in India During Diwali

  • Consumer electronics sales usually skyrocket during the October to December period in India
  • Samsung has started offering up to 25 per cent instant discount on select products in the offline channel part of its festive season deals
Samsung Festive Offers Diwali India (Pic credits – Samsung India)

Samsung said that consumers purchasing select Samsung products such as QLED TVs, 4K UHD TVs, refrigerators, microwave ovens, digital inverter air conditioners, Eco Bubble and top load washing machines, among others, will get up to 25 per cent instant discount. They can also avail up to 15 per cent additional cashback with Axis Bank, HDFC Bank, RBL Bank and ICICI Bank debit and credit cards.

“We believe that these offers under Add More Love Campaign will further enhance our market leadership and add more joy to this festive season,” said Raju Pullan, senior vice president, Consumer Electronics Business, Samsung India.

The Korea-based consumer electronics giant has announced these offers till 30 October 2019. Interestingly, Diwali, the festival when consumer electronics sales skyrocket, is falling in 27 October 2019.

Offers only on Samsung exclusive stores

It is to be noted here that Samsung has announced these offers only on products purchased from Samsung exclusive stores in India. However, the company had earlier announced festive offers for the online channel as well.

Consumer electronics along with cell phones were the leading categories that sold the most last year during diwali through the online channel. Redseer Consulting had said that e-tailers had generated their highest ever revenues last year during the 9 October to 14 October period. Diwali, last year, was on 7 November.

Raju Pullan added, “This festive season, Samsung wishes to bring families and friends together with its innovative products and consumer offers. It is an opportunity for us to enhance the festivities through our special offers combined with best prices across Samsung’s diverse product range. We are committed to bring unparalleled technology to our consumers and these offers are a testament to that commitment.”

Different offers on different product categories

During the offer period, valid till October 30, 2019, consumers purchasing select models of Samsung QLED TVs will get assured gifts such as Galaxy S10 smartphone worth Rs 61,900 and Galaxy A50 worth Rs 21,490. With the purchase of select 4K UHD TVs, consumers will get complimentary gifts such as Galaxy M30 worth Rs 17,990 and Google Home Mini worth Rs 4,999. With select Samsung AddWash washing machine models, customers will get a 23 liter microwave oven free.

Samsung’s official statement read, “Consumers purchasing Samsung convection microwave ovens will get a two-piece Borosil set. Samsung is also offering free installations on digital inverter air conditioners, 12-year warranty on digital invertor motor of select washing machines and unique finance offers on select refrigerators.”

It continued, “Additionally, Samsung will also offer attractive zero down payment EMIs for as low as Rs 1,078 per month for smart TVs, one down payment of Rs 11,111 and 24 EMIs of Rs 11,111 for Samsung Family Hub Refrigerators and waiver of one EMI if the customer chooses to pay in 20 installments for select refrigerators and many more.”