- August usually marks the onset of festive seasons in the country
- Voltas has announced gifts worth up to Rs 100 million for people purchasing Voltas as well as Voltas Beko Products
Air conditioners manufacturer Voltas has started the festive season with its Onam celebration offer. The company has rolled out this offer in the state of Kerala. Voltas will be running this offer till 15 September 2019.
Pradeep Bakshi, MD and CEO, Voltas Limited said, “As a Tata Company and a responsible market leader, we have always placed customer centricity at the heart of all our offerings. Onam is an auspicious time for all of us, and we aim to make it even more special with our exclusive consumer offer. We wish all our customers a very happy and prosperous Onam.”
As a part of the offer, on purchase of Voltas or Voltas Beko products, consumers get the chance to win assured gifts through a scratch card, including the unique Onam dream home pack worth Rs one lakh. The consumers also have the chance to win ACs, refrigerators, washing machines, water dispensers and microwaves, besides the assured chance of winning a branded football.
Voltas’s official statement read, “Along with these gifts, consumers also have the facility to avail easy EMI finance through NBFCs, and five per cent Cashback on select credit cards. The offer commences on 1 August 2019, and is valid till 15 September 2019.”
Bakshi added, ” “Kerala has always been a prime market for Voltas and we are committed towards growing our presence and reach in this region.”
23 per cent market share in Kerala
Voltas said that it has a market share of approx. 23 per cent in Kerala, which contributes close to 24 per cent in the Southern market. Voltas’ official statement read, “The company is not only the undisputed market leader across India, with a market share of close to 24 per cent, but also has the highest reach and brand equity across the country.”
The Voltas 2019 AC product range includes over 100 SKUs, with 46 SKUs in inverter ACs, besides cassette and tower ACs. This year, the company has also launched India’s first adjustable inverter AC range, which comes with the unique value proposition of ’Flexible Air Conditioning’, besides a unique range of Wi-Fi enabled ACs which can be voice controlled through Alexa.