- The company is asking users to generate video content that will be showcased on TCL’s website
- TCL is counted among the top 10 TV companies in the world
TCL has launched a global marketing campaign themed Born a Legend. The company said that it wants to encourage consumers and employees to create user-generated content (UGC) to demonstrate what makes them a ‘legend’ in everyday life.
“I am thrilled to be kicking-off our global campaign and I hope our passionate consumers and employees will join the fun and participate. At TCL, we always strive to inspire everyone to be true to their dreams, keep pushing themselves, and be their own legends. I believe this spirit will help people throughout their lives and in whatever they do, “said Eileen Sun, chief marketing officer, Overseas Business Group of TCL Smart Device Group.
Focus on digital channels
The campaign, as per the company, is part of its strategy of engaging and inspiring global audiences across digital channels. Employees and consumers are encouraged to create and upload their own short videos to their own social media pages or the TCL website between 1 August and September 29.
TCL said it will select the best videos and put them forward to a further stage where fans from around the world will be able to vote for their favorite videos. The three videos with the most votes will be announced as the overall winners on 30 September
and the top winning submission will be rewarded with a legendary prize of $ 10,000.
Interestingly, the China-based company has recently launched smart TVs, ACs, washing machines, refrigerators, sound bars and audio solutions in India. It is also to be noted here that Xiaomi, one of the fastest growing smartphone companies in India, had recently picked up 65,168,803 shares of TCL’s home appliances business. TCL had also inaugurated its panel factory in December last year in Tirupati, Andhra Pradesh, India marking its first manufacturing unit outside of China.
TCL India country manager, Mike Chen, while addressing the media at the launch event pointed towards India as a strategic market for the company. He said, “India is a strong strategic market for us, and we have always made sure to study the changing demands of masses when it comes to offering high-end digital TVs at affordable prices.”