Daikin Aims to Serve 93 Per cent Unaddressed AC Market in India

  • The company recently celebrated 95 years in the country
  • Daikin said that its latest launched split AC draws less than 3.5 ampere power
Image for representation only.

Daikin Airconditioning India Pvt Ltd, a 100 per cent subsidiary of Daikin Industries Ltd., Japan has launched a split AC priced at Rs 16,400 plus taxes on the occasion of Daikin’s 95th Anniversary. Dubbed GLT28 3, the company said that this new split AC is conceptualised and manufactured for Indian consumers.

KJ Jawa, MD & CEO Daikin India, Member of the Board & Regional General Manager, AC business, India and East Africa Daikin Industries Ltd., said, “At Daikin we had a Vision for – Make In India products that are designed to serve the needs of every Indian. With ACs, now becoming a necessity, there was a need for a radical change in product & pricing in order to serve the new segment & serve the 93 per cent unaddressed AC market.”

Daikin India said that it has embarked upon an aggressive pan India advertising campaign. The company is reaching out to consumers via print, radio, online and outdoor advertising.

Less than 3.5 ampere electricity consumption

This new GTL28 3 start non-Inverter AC, as per the company, draws electricity less than 3.5 ampere. Daikin said this amount of electricity consumption is less than operating a hair dryer or microwave at home.

Company’s official statement read, “Considering a 100 square feet space is very common trend nowadays across homes & offices, this newly launched Daikin AC offers itself to this emerging consumer segment & can serve the compact cooling needs for every common man. With wide spread electrification of India over the last few years, this Daikin AC presents an idea choice for consumers across all sections and be a catalyst in driving up the AC penetration form the existing seven per cent.”

It continued, “As a strategic move of company’s global initiative to roll out energy efficient and affordable products, this AC comes packed with Patented HFC32 refrigerant along with a host of revolutionary features. Daikin’s new AC are designed keeping in mind both the outdoor as well indoor weather conditions in India and they feature immaculate and classy product design to ensure much quieter indoor operations and pleasant air-conditioning in the entire room based on their unique features. Besides, indoor unit operations decreases the sound levels from low setting fan speed using wireless remote, while power chill mode quickly maximizes the cooling effect in any operation mode and Power Chill button enables users to get faster cooling instantly.”

KJ Jawa, added, “This Daikin GTL28 AC will empower the growing Indian population to upgrade from Coolers & older technologies without having much impact of high energy / electricity charges. The true Indian potential can only be realized with a single proposition for all and at Daikin India we found that kernel of value in this pocket-friendly big-small AC.”