The Tata owned company has also launched 31 SKUs of refrigerators through its new home appliances brand Voltas Beko in the country
Voltas has announced the launch of its 2019 range of air-conditioners (AC), air-coolers, water dispensers, water coolers and refrigerators in India. A total of 100 SKUs (Semi-Knocked Down Units) of ACs, 39 new SKUs of air coolers, 43 SKUs of commercial refrigeration products, 25 SKUs of water dispensers and 22 SKUs of water coolers have been introduced.
The company has also launched 31 SKUs of refrigerators, 26 SKUs of washing machines, three SKUs of dishwashers and nine SKUs of convection microwaves, under its new home appliances brand Voltas Beko in India. Voltas had tied up with Turkey based Beko in 2018.
Pradeep Bakshi, Managing Director and CEO, Voltas Limited said, “Having already built a strong equity in the savings and comfort space, we want to take our product offerings to the next level of convenience. Our new range of Adjustable Inverter ACs, compliments the consumer’s need for convenience, along with savings. With this launch, we have further enhanced the technology quotient in our products, to exceed customer expectations.”
Six brand stores in under six months time
The Tata owned company has been aggressively expanding in India during the recent times. It has opened six brand stores for Voltas and Voltas Beko products in India in the last six months. Located one each in Haryana, Ranchi, Bokaro, Jamshedpur, Mohali and Chandigarh, these stores, as per the company, have been opened to cater to increasing demands of consumers.
Noel Tata, Chairman, Voltas Limited, during the launch of Voltas Beko home appliances in 2018, had said, “This new venture allows us to offer a wide variety of globally renowned products in the Indian market. Arcelik is a market leader in Europe and is on the cutting edge of innovation in the consumer durable segment. Voltas has established its credentials as a market leader in the AC segment with wide distribution reach and has strong brand recall. Together, we hope the Voltas Beko products will become an integral part of every Indian household.”
Voltas, in June 2018, had also announced that it had started working on Voltas Beko’s first manufacturing facility in India. The facility is being developed at Sanand industrial hub located in Gujarat.
Voltas’ 2019 cooling products line-up
The overall Voltas 2019 AC product range includes over 100 SKUs, with 39 SKUs in Inverter ACs, 26 in Split ACs and 32 in Window ACs. Company’s official statement read, “Voltas’ Adjustable Inverter AC comes with the unique value proposition of ’Flexible Air Conditioning’ that allows the user to switch from 1.5 Ton to 1 Ton capacity, and vice versa, depending on the ambient heat or number of people in the room; leading to savings and optimization of running cost.”
Voltas has also introduced 43 SKUs of commercial refrigeration products, including convertible freezer, freezer on wheel and curved glass freezer. The company has launched 25 SKUs of water dispensers and 22 new SKUs of water coolers as well.
Through its new home appliances brand, Voltas Beko, the company has launched 31 SKUs of refrigerators including a bottom mounted refrigerator series, and a new handle design, with new floral pattern. Voltas Beko launched five SKUs of front load washing machines with AutoDose Technology, 12 SKUs of top load washing machines with dual power rain feature and nine SKUs of semi-automatic washing machines, with toughened glass and soft fall features. The brand also launched three SKUs of dishwashers and nine SKUs of convection microwaves.