- Sales have increased by 50 percent compared to last year
- Industry experts informed that it has become the fastest-growing category
According to a report by Times of India, consumer electronics companies from Philips and Havells to Kent and Panasonic are witnessing a 40-60 per cent spike in the sales of air purifiers this season.
Gulbahar Taurani, president, personal health, Philips Indian Subcontinent told the news daily that with air pollution reaching dangerous levels across major cities in India, more and more people are becoming aware of the health impacts it causes. This has led to these devices becoming a necessity for every home, just like water purifiers. It has become our fastest-growing category, delivering a 60 percent growth over last year to date.
Syed Moonis Ali Alvi, GM, air purifier business, Panasonic India also informed that they are offering extended warranty and consumer finance options to make purchases accessible and affordable for the consumers
Strongest retail volume growth in air treatment products
Anjali Jain, a research analyst at Euromonitor International stated that Air purifiers are projected to continue to see the strongest retail volume growth in air treatment products. Growth is expected to continue in this category, owing to the continuous degradation of air quality, increasing awareness of air purifiers and the rising inclination towards lifestyle-oriented products. The increasing number of vehicles in the country, responsible for the emission of harmful particulates into the air will be another major factor contributing to the growth of air purifiers in India.
Ravindra Singh Negi, president, Havells India also noted that seeing the demand, we have re-entered the category and targeting the more affordable end of the market
Mahesh Gupta, chairman of Kent RO Systems, a Noida-based healthcare products
company mentioned that there is a great demand post-Diwali. Sales have increased by 50 percent compared to last year and we expect it to continue until the end of winter. We have seen demand from Chandigarh, Ludhiana, Jalandhar, and regions of Haryana as well.
Source- Times of India
