- Noise is retailing the product through its website and online channels
- The brand has recently roped in cricketer Rohit Sharma as its brand ambassador
Lifestyle tech company Noise has launched Shots Groove Bluetooth headphones in India today. The company is retailing the same via online channels and its own website at a price of Rs 2,799.
The brand has recently roped in cricketer Rohit Sharma as its brand ambassador. Noise’s founder Gaurav Khatri had stated that the brand was aiming to launch a new range of smart wearables in the country.
The smart wearable market, as per a report by Mordor Intelligence, was valued at 216.18 million units in 2019 and is expected to reach 614.31 million units by 2025, at a CAGR of 19.1 per cent over the forecast period 2020 to 2025.
Bluetooth 5.0 enabled
The headline feature of the new Shots Groove Bluetooth headphone, as the company informed, is its accentuated low-end frequency response for truly satisfying bass. Shots Groove features Bluetooth 5.0 technology.
“With a lightweight pocket-friendly round case and a grip-enhancing rubberised matte finish, Shots Groove has been engineered for no-compromise comfort. The snug-fitting earbuds are super-light and deliver up to five hours of playtime on a single charge, with an additional 10 hours of playback time with the case,” read Noise’s official statement.
It continued, “Shots Groove features USB Type C charging, IPX5 water-resistant rating, full touch controls and voice assistant support on Android and iOS, making it a well-rounded package that offers great wireless sound along with maximum convenience.”
The Gurugram based brand was founded by Amit Khatri & Gaurav Khatri in 2014. Noise started its journey with smartphone cases, later diversifying into smart wearables and Bluetooth headphones. Noise currently has a lineup of 20 technology accessories.