- PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint
- The ad campaign is launched on Youtube & Social Media
- The brand seems to highlight the importance of music in daily chores with ad
- “When you need to pump yourself with energy before the jog, pTron earbuds are all you need”, says Aparshakti
The campaign is aimed towards inspiring each one to enthusiastically relish every single moment in life. Shot with a personal undertone, the actor is seen sporting the brand’s product Bassbuds while going about with his everyday life.
During the ad the actor also asks the audience the reason for which they would like to get a pTron Bassbuds and the select ones will get the Bassbuds TWS autographed by the actor. The ad campaign is live on YouTube & Social Media. The video ad released on pTron’s YouTube channel is inching towards half a million views within a short span and has attracted mass participation in the comments – with users hoping to win the coveted TWS (True Wireless Stereo) product.
Talking about the occasion
Commenting on the ad campaign, Mr. Ameen Khwaja, Founder & CEO, pTron, said “We intend to fully leverage the synergy between the success of Bassbuds and the growing stardom of Aparshakti Khurana. We recognize the fast-developing market for audio devices in the country, so we’ve come up with the perfect blend of music experience, style and a face. Mr. Khurana appeals to the younger customers and we hope to make the best out of his growing presence”.
“When you need to pump yourself with energy before the jog, pTron earbuds are all you need. So tell me why you desire pTron’s earbuds and I’ll have the buds sent to you”, Aparshakti said during the advertisement.
Recent sales figures
pTron’s strength lies in its wide range of products whose quality is backed by warranty but offers them at competitive prices in the branded accessories category for the mid-market. pTron has sold more than 4 Million units till FY 19-20. Growing at the rate of 50% QoQ pTron aims to sell an additional 3.5 million units in FY 21.