The company, in a recent interaction with Electronics For You, had said that it is looking for distributors to expand its network
Riversong, a subsidiary of the mobile phones developing company IMG Technology Group has launched Bluetooth v5.0 wireless headphones in India. Dubbed Rhythm L, the company is retailing it for a price tag of Rs 1,999 in the country. These wireless headphones, as per the company feature wired and wireless functions.
Talking about the launch of new wireless headphone Rhythm, Manvendra K Chandola, CEO, Riversong India said, “Adding Rhythm L to our audio category is extremely delightful for us as it has its own USPs. The quality of the headphones will drive the listener due to its trendy look and sound quality. The consumers will never have to deal with issues like lost connectivity due to the Bluetooth technology used in the headphones.”
Offline sales channel strategy
Interestingly, the company for now, is following an offline sales channel first approach in India. Chandola had recently told Electronics For You that the company’s official approach was to be a smart devices company. The company, as per Chandola, is offering 40 to 50 per cent margins to its retailers.
He said, “We feel the opportunity is much bigger in the offline channel than the online channel. See, its simple, the market size of offline channels is way bigger than what online channel will be in next five years. We are not saying that we will not be doing sales through the online channel but for now offline is our main focus.
Chandola added, “Additionally, we think that the Indian customers are more inclined towards touching and feeling the product before buying it. Riversong wants to be a viable brand, and to achieve that being present in India all over through a strong retail network is the first requirement.”
Riversong Rhythm L features
Rhythm L wireless headphones are based on Bluetooth v5.0. Riversong claims that these offer a connectivity distance of up to 10 m. These are powered by a 500 mAH battery that, as per the company, can power these for up to 10 hours on a single charge. The 500 mAh battery takes up to three hours for charging completely.
The headphones support A2DP, AVCTP, AVDTP, AVRCP, HFP, SPP, SMP, ATT, GAP, GATT, RFCOMM, SDP, L2CAP formats and a frequency range of 2.402 to 2.480 GHz. Riversong’s official statement read, “It is an on-ear headset which comes with an aux mode and SD card slot for utmost efficiency. Rhythm L also has built-in smart decoder chip, supports 32GB TF card.”