Samsung Launches New Premium Audio Brand in India

  • The Korea-based company also operates Harman and JBL audio consumer electronics brands
  • Samsung has launched four new headphones under this new brand

Samsung India has announced the launch a new premium audio brand AKG in India. Under AKG, the company has launched four new wireless headphones and earphones namely Y100, Y500, N200 and N700NC M2.

“With our undaunted commitment to offer the best to our customers, we are pleased to launch the AKG brand of award-winning, premium headphones in India. AKG has a 72-year old legacy in sound engineering and rich heritage in design. At Samsung, we are extremely proud to bring this new exciting lineup of headphones. These products embody Samsung’s do what you can’t philosophy by offering immersive music experience to consumers exactly as the artist intended. We are sure that AKG headphones will be a delight to our consumers,” said Aditya Babbar, director, Mobile Business, Samsung India.

Interestingly, the Korea-based company also operates Harman and JBL audio consumer electronics brands. Samsung will be retailing these latest AKG branded headphones via Samsung E-store, exclusive outlets, retailers and online portals. The products cover a broad price range with AKG Y100 priced at Rs 6,699, AKG N200 and AKG Y500 priced at Rs 9,999 each and AKG N700NC M2 at Rs 26,999.

Features of Samsung AKG headphones

AKG N200, as per Samsung, is an in-ear athleisure earphone crafted with premium materials and tangle-free fabric cable for a truly premium look and feel. It delivers crisp, clear sound experience with Apt-x technology and AAC codec support to ensure outstanding audio quality, just the way the artist intended. The battery packs in a playback time of up to 8 hours; there’s also a fast charging feature that gives one full hour of listening time with just 10 minutes of charging.

AKG N700NC M2, as per the company, is the flagship headphone which blends state-of-the-art Adaptive Noise Cancelling technology with sleek and elegant design. Crafted for exceptional performance throughout the whole noise spectrum, the headphone delivers warm bass response and unmatched clarity. The AKG headphones app allows the user to easily control the equalizer and noise cancellation frequency settings via smartphone.

Samsung’s official statement read, “AKG Y500 is an on-ear wireless headphone with industry leading 33 hours playtime, multi-point connectivity to ensure seamless connection with two Bluetooth connected devices at the same time. Y500 also comes in 5 colour options to suit everyone’s style, and play/pause automation to enable user to pause the music automatically when taking the headphones off, and play when the headphones are put back on. These innovative and cutting edge features are sure to give convenient and immersive listening experience to the users.”

It continued, “AKG Y100 is a neck-band type earphone that brings lightness and durability along with crisp, clean sound. The form factor makes it an optimal audio device for all use cases – whether travelling, relaxing at home or working.”