- The company is retailing it through large format stores and e-commerce portals in India
- Blaupunkt is planning to launch more audio products in India
Blaupunkt has announced the launch of its SBWL-02 (130 W) soundbar with Dolby Digital sound in India. The new soundbar introduced by Blaupunkt is priced at Rs 9,990 and is available on online and e-commerce platforms – Amazon and Flipkart and brick and mortar stores like at Croma and Vijay Sales.
Andrzej Cebrat, MD, Blaupunkt said,“We are excited to introduce our high-quality sound category product in the Indian market. Music has been an important part of our daily lifestyle as it has expanded its reach from being a mere leisure activity to an indispensable element in our existence. We believe, our product will emerge as a boon for GenX and GenY as Blaupunkt’s SBWL-02 Soundbar with its performance-tuned sound will surely become the first choice of Indian users in the home audio market.”
The company said that its latest soundbar is German Built and offers an maximum output of 130 W. Connectivity options on this Blaupunkt soundbar include, “AUX, BT, RCA, Optical/ Coaxial and HDMI.”
Company’s official statement read, “The super booming soundbar impresses with its world-class sound quality and Cinematic experience through Dolby Digital processing. It boosts a trendy design which includes a distinctive Honeycomb look Soundbar and a Sub-woofer with Piano Black front which matches easily with your furniture for style statement. This model offers variety of connectivity options, especially HDMI-ARC for a seamless pure Digital user experience. The company aims to provide seamless technology-friendly and advanced audio experience for its consumers. It will add many more incredible products in the home audio segment in the near future.”
It continued, “Blaupunkt is a global leader in the audio technology industry pioneering for over 95 years and has introduced 3D cinematic surround sound experience for Indian consumers with these soundbars. The iconic product – German Built influential soundbars will add on to the overall success of German Audio Innovation and position Blaupunkt as leading brand in the market segment.”