Canon Unveils Two New G Series Cameras in India

• Canon is retailing PowerShot G5 X Mark II and PowerShot G7 X Mark III in India at prices of Rs 64,995 and Rs 52,995 respectively
• It seems the company is trying to target Vloggers with these camera launches

Canon India expanded its G series camera range by introducing the PowerShot G5 X Mark II and the PowerShot G7 X Mark III in the Indian market. The PowerShot G5 X Mark II and PowerShot G7 X Mark III come equipped with a 20.1MP, 1-type stacked CMOS sensor and a wide aperture of f/1.8-f/2.8 with a optical zoom of 5X for the G5 X Mark II and 4.2X for the G7 X Mark III.

Commenting on the launch of the PowerShot G5 X Mark II and the PowerShot G7 X Mark III, Kazutada Kobayashi, president & CEO, Canon India said, “In recent times, photography as an art of expression has gained a lot of traction among users. As one of the enablers in the imaging world, we consider it our responsibility to fuel the creative aspirations of customers. Our iconic PowerShot G series offers powerful imagery and advanced technology in a premium, yet compact form factor.”

He added, “Taking the legacy forward, we are delighted to announce the new entrants to the G series line-up, equipped with new user-friendly functionalities. The new cameras offer large sensors high quality optics that will surely help fuel creative expression and further our endeavour of fostering the photography culture in India.”

Targeting Vloggers?

Powered by Canon’s DIGIC 8 Processor, the key highlight of the two cameras is the 1-type stacked CMOS sensor, which is larger than sensors found in most compact cameras. Highlighting the sensor and using an expanded ISO range of up to 25,600, both cameras can capture quality images in any situation, from low contrast scenarios such as outdoors on a cloudy day to high contrast scenarios such as indoors where clarity, details and low image noise are crucial.

Company’s official statement said, “With a newly designed f/1.8- 2.8 lens with 24-120mm focal range which provides a 5x zoom (the PowerShot G7 X Mark III has 24-100mm focal range, giving 4.2x zoom), the PowerShot G5 X Mark II is poised to handle anything from shooting portraits to macro close-ups of 0.47x magnification and is excellent for creating shallow depth of field effects.”

Speaking about the product, Eddie Udagawa, VP, Consumer Imaging and Information Centre, Canon India said, “The PowerShot G5 X Mark II and G7 X Mark III are packed with the latest technology & features, making them an ideal choice for amateur users as well as hobbyists who are looking for a seamless photography & videography device that is both lightweight and easy to use. Both cameras feature large 1.0-type stacked CMOS sensors, the latest DIGIC 8 image processor and uncropped 4K video recording. Additionally, the PowerShot G5 X Mark II features a unique pop-up EVF (electronic view-finder), which is a first in this series, making it even more compact. The G7 X Mark III on the other hand, features a ‘live streaming’ function that allows streaming of live video content to YouTube – a great tool for vloggers. With both these cameras, we want users to expand their existing capabilities gaining an enhanced creative edge.”

Both the cameras are powered by Canon’s Digic 8 processor which allows uncropped 4K videos. Canon is retailing PowerShot G5 X Mark II and PowerShot G7 X Mark III in India at prices of Rs 64,995 and Rs 52,995 respectively.