The company has opened three experience stores in India in last two months
Nikon India, 100 per cent subsidiary of Nikon Corporation Tokyo, has announced a new addition to the S-Line lenses with the launch of the Nikkor Z 85MM F/1.8 S. This medium-telephoto prime lens, as per the company, makes the most of the new Nikon Z mount system to achieve ground-breaking optimal performance along with ultra-sharp resolution and enhanced bokeh characteristics for high-quality still images and movies.
Company’s official statement read, “Empowered by the Z mount system that fully utilises the large mount and short flange distance to allow more entry of light, the Nikkor Z 85mm f/1.8 S is a fast and highly practical lens for portrait photography. Unlike ordinary lenses, with the Nikkor Z 85mm f/1.8 S, natural peripheral illumination can be retained by receiving the exact amount of light throughout the entire frame from the center, middle, to the peripheral areas.”
The company had recently opened its first experience store in India. As a matter of fact, Nikon now has three experience centers in the country. These are located one each in Ahmednagar, Surat and Chennai.
Sajjan Kumar, MD, Nikon India, at the opening of experience zone in Surat had said, “The new experience zone in city of Surat will provide a holistic experience to our customers, who can leverage the beauty of the city through breathtaking Tapti River banks and the beautiful silk weaving culture through their lens. With this new zone, our aim is to ensure a seamless sales point and wish to extend our reach to every photographer in the country and make sure that Nikon helps in converting dreams into reality.”
The Nikkor Z 85mm f/1.8 S lens, as per the company, is the perfect fit for users who prefer to take portraits with beautiful bokeh characteristics, users who require a quiet focusing prime lens ideal for movie recording and users who prefer to enjoy the high image quality that the Nikon Z mount system can provide.
Nikkon’s official statement read, “As part of the S-Line lenses, the Nikkor Z 85mm f/1.8 S delivers superior performance from shooting from a close-up to a far distance. The lens employs extra-low dispersion (ED) glass elements that ensure superior image quality with minimal axial chromatic aberration. The adoption of Nano Crystal Coat effectively suppresses ghost and flare, contributing to extremely clear photos and videos even in backlit portrait shooting. The lens also has a comfortable-to-operate control ring to which various functions can be assigned. With extreme dust- and drip-resistant capabilities with sealing for various parts, the lens can be reliably used in tough situations.”
It continued, “With this prime lens, photographers do not have to stress about shooting in hard-hitting environments. The Nikkor Z 85mm f/1.8 S comes packed with an extensive range of filming capabilities. The control ring allows comfortable filming and smooth operation. Elimination of unsolicited noise during a movie filming is credited to the customisable control ring, AF mechanism with the quiet stepping motor (STM), and diaphragm mechanism.”