- The company is calling it as country’s first square shaped pedestal fan
- Havells is present at over 1,50,000 retail outlets in the country
Havells AindrilaHavells India Ltd, has launched India’s first complete square-shaped pedestal fan – Aindrila. The company said that its latest offering comes with many industry firsts, namely its unique square design, hand crafted guard and mood lighting.
Ravindra Singh Negi, president, Electrical Consumer Durables, Havells India Ltd commented at the launch said, “Havells has been at the forefront of pioneering innovation since we diversified into fans category in 2003. Today, we mark a new milestone with the launch of ‘Aindrila’ pedestal fans, featuring exclusive square-shaped guard and a wide array of technology to appeal to the changing tastes and preferences of the urban Indian consumer.”
The company has launched Aindrila pedestal fan in two variants. Premium Aindrila has been announced at a price of Rs 7,460, while Aindrila Standard has been launched at Rs 6,560.
Havells has over 19 per cent market share in India
Havells said that it is the market leader in the decorative and premium fan segment and commands over 19 per cent market share in the country. It is the only company in the country to have largest integrated fan manufacturing facility, producing over seven million fans annually.
Company’s official statement read, “With over 1,50,000 retail outlets pan India, Havells has been leading premiumfication of new age fans and plans to increase its network by 20 per cent year on year.”
Maharasthra target region
Ravindra Singh Negi mentioned that Havells Aindrila will be available at more than 20,000 counters in Maharashtra. He said, “Maharashtra is a significant growth region for us with its large catchment of young, tech-savvy and design-conscious populace with a distinct sense of style. ‘Aindrila’s bold, inspiring and distinctive design elevates it to a corner-art and not just a utility. We are confident that it will be well-received and appreciated by aspiring buyers in the state.”
Havell’s official statement read, “The new range of fans are partially hand-crafted, sporting a contemporary and unique aesthetic appearance. Powered by technological features such as auto-off timer function, remote control operation, the launch of ‘Aindrila’ underlines Havells’ commitment to cater to the evolving needs of the Indian consumer and growth focus in Maharashtra. The new range of pedestal fans comes with 400 mm sweep, up to 8 hours of timer, breeze and sleep mode, soft-touch panel with remote control operation and auto-off timer function.”
