Lava Launches New Feature Phone in India

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A recent report by Counterpoint Research had forecast that smart feature phones will account for a $ 28 billion opportunity during the next three years

pic source – Lava

Lava has announced the launch of Lava 34 Super feature phone in the Indian market. The company said that it is offering one year replacement guarantee with the feature phone.

Tejinder Singh, Head, Product of Feature Phones, Lava International Limited said, “This fully loaded feature phone has many exciting features and is targeted for consumer who are always on the move and need to stay connected.”

A recent report by Counterpoint Research had forecast that smart feature phones will account for a $ 28 billion opportunity in the next three years. Feature phone market in India is dominated by the likes of Reliance Jio.

Lava 34 Super feature phone specifications

The Lava 34 Super comes equipped with a 2.4-inch screen and is powered by a 2500 mAh battery. This battery, as per the company, can last up to 30 hours worth of talk-time.

Lava has also equipped a 1.3 MP camera on the back of the feature phone. The phone, as per the company, supports microSD cards with up to 32 GB storage. Lava claims that the amplifier and speaker equipped on the feature phone can give 99.6 dB sound output.

Singh added, “We have made an earnest attempt to delight our feature phone customers and offer them with all the features in Lava 34 Super. The biggest selling proposition of Lava 34 Super is powerful battery and the supreme sound quality.”

He added, “Customised for Indian users, the phone supports English and all Indian languages such as Hindi, Tamil, Telugu, Kannada, Bengali, Gujarati and Punjabi allowing users to communicate in their most preferred language.”

This new feature phone from Lava is priced at Rs 1,799. Lava claims that it will be available across 75,000 retail outlets in India. Lava had recently announced one year replacement guarantee on its features phone line-up in India.

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