- In the 2G Feature Phone segment Lava came a close second to Samsung
- Lava is also offering Rs 400 off on exchange of an old Samsung or Lava feature phone
Lava has launched a new feature phone Lava A1200in India. The company claims that the phone comes with seven days of battery life on a single charge. Lava has priced the phone at Rs1,250.
Lava International Limited showed tremendous gain in the feature phone market with over 100 per cent growth in its market share from six per cent to 13 per cent in the Q1 results of 2019 as reported by Counterpoint Research. In the 2G Feature Phone segment Lava came a close second to Samsung with a difference of only two per cent in the market share.
Tejinder Singh, head- product, Lava International Limited, said, “Lava has always maintained a very strong presence in the feature phone market. Our new offering is a result of our continued efforts in Research & Development along with new innovations. We understand our customer’s need for a durable phone with an exceptional battery backup along with superior design & call clarity. The Lava A1200 is just that- 7 days of battery with an industry-first smart battery indicator powered by AI and an exceptional experience of calling. We are sure this feature phone will be far ahead of its competitors in the segment.”
Lava A1200 has 1.8 display
The phone comes with a 1.8-inch display along with a VGA rear camera. It is powered by a 1,750mAh battery. It also comes with a smart battery indicator, which shows the number of days and hours of battery life left according to the company.
The phone also offers support for Bluetooth connectivity. The internal memory of the phone can be up to 32GB. The phone also has a wireless FM radio, vibrator support, instant torch even on locked screen, and contact icons according to the company. The device comes in gradient colours like ocean blue and rose gold. Lava is also offering Rs 400 off on exchange of an old Samsung or Lava feature phone. Nokia or Itel users can also exchange their devices and get Rs 250 off on purchase of the new Lava phone.