GOQii has managed to secure its position among the top leaders in India’s smart wearable device market. To expand its wearable device portfolio, the company is launching three more products January next year
Fitness technology brand GOQii has added three new health trackers to its wearable device portfolio – VitalECG, VitalGluco and RunGPS – to enable the user to stay updated about his or her health status. The brand has also emerged as one of the leaders in India’s smart wearables market.
VitalECG is an upgrade to GOQii’s existing Vital tracker which was launched six months ago. The upgraded version is a wrist-based tracker that can report the electrical activity of a user’s heart. The sensors do this by picking the data from the user’s skin. A user can know about his/her heart activity by keeping a finger on the device for 30 seconds.
GOQii’s VitalECG has all the other features of its old version. The company has priced the tracker at Rs 4,999 and is set to launch it in 2019.
GOQii’s VitalGluco is a connected glucometer. The device comes with 20 blood sugar reading strips. A user can plug into the smartphone using the audio jack to get a reading of the data on its platform. This data is then sent to coaches and doctors specialising in Diabetes.
Priced at Rs 2,999, GOQii has included sessions of diabetes consultation and an additional three months of health coaching.
The fitness technology brand has targeted the running community of the country and announced GOQii RunGPS. It comes with heart rate, step, sleep, distance and calorie tracking. It is priced at Rs 4,999. GOQii will be launching all the three trackers in January 2019.
GOQii in India
According to latest International Data Corporation (IDC) reports, GOQii continues to hold the 2nd position in India’s smart wearable device market in the third quarter of 2018, with a 47 per cent year-on-year growth and 19 per cent market share. It remains the leading player in the commercial segment, as two-thirds of its shipments are billed to enterprises under the corporate wellness program.
The newest addition in its platform is the video coaching sessions on various health and lifestyle-related categories. It also launched GOQii Stride, an affordable and first-of-its-kind smart step tracker in India that can be worn on the shoes, which helped the brand to strengthen its portfolio in the consumer segment.