Haier Expands Home Solutions Business with New Vertical Freezers


Haier’s new products aim to cater to consumers who look for home solutions with utmost convenience and efficiency

Haier Vertical Freezer – H2F-220WAA

Consumer electronics major, Haier India had launched two Frost Free Vertical Freezers, H2F-220WAA and H2F-255WAA designed specifically for home kitchens. With these new launches, it aims to provide consumers with an option beyond conventional freezers.

Commenting on the launch, Eric Braganza, President, Haier India, said that the brand was expanding its deep-freezer line-up in the market. He said, “With the launch of our unique range of Vertical Freezers, we are expanding our deep freezer line-up with products that deliver quality and serve the increasing demand for freezer space in modern households.”

He added that Haier’s aim was to cater to consumers who look for home solutions with utmost convenience and efficiency. “Our innovative vertical freezers add premium style to not only complement the aesthetics of contemporary kitchens but also add convenience in users’ lives,” said the Haier head.

Separate vents to store food

These large capacity freezers are designed for home kitchens and can retain the freshness of the food with a wide temperature range between -14 to -25 degrees. Haier’s vertical freezers can be divided separately into controlled compartments that are ideal for stocking a large variety of frozen food items in the most favourable conditions.

Additionally, it eliminates the problem of ice formation, compared to a chest type home freezer. With separate vents for individual shelves, users can be assured that every food item stored retains its specific characteristics in terms of smell and taste.

Vertical freezer features

The vertical freezer provides ample storage space that gives one the advantage of storing bulk frozen food items and relish a wide variety of delicacies like ice creams, chocolates, seasonal berries, desserts and other gastronomical indulgences.

These are equipped with features such as water leakage prevention and Super Freeze function with which users can freeze food items in a short span of time. They also feature a touch display panel for convenient control settings along with child lock function for parental assistance, so that the previous settings made by the user are not disturbed.

Priced at Rs. 42,000 and Rs. 47,000 respectively, the H2F-220WAA and H2F-255WAA vertical freezers will be made available shortly across the online and offline stores in India.