Orient Electric Launches New Range of Emergency LED Lights

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The range includes LED bulb, LED Batten, LED Recess Panel and Bulkhead which can be used as regular lighting source and when power cut happens, they automatically switch to emergency mode

Orient Electric Limited, part of the CK Birla Group, has launched its new range of Emergency LED lighting solution. The company claims these provide backup lighting for up to four hours during power outages.

“Frequent power cuts disrupt normal life and can greatly affect businesses such as small retail shops, salons, food outlets, mobile retailers etc. Given this background, we have introduced our new range of emergency LED lights comprising of bulbs, battens, recess panels and bulkheads for homes, small office, and retail shops. These emergency LED lights are similar to the LED lights that we currenThey revert to normal operation when the electricity is restored and get recharged during the normal course of usage,” noted Puneet Dhawan, Executive Vice President, Orient Electric.

He added, “Interestingly they can be used as a portable light source as well, so for example the emergency LED bulb can act as a headlight for a bicycle. Completely Made in India, our emergency LED lights are energy efficient and have a short payback period. With this launch, we intend to promote and grow this category while giving consumers an opportunity to have high quality, branded emergency lighting fixtures.”

The range includes LED bulb, LED Batten, LED Recess Panel and Bulkhead which can be used as regular lighting source and when power cut happens, they automatically switch to emergency mode to light up your space thus enabling normal work activities to continue.

Orient’s new Emergency LED lights feature in-built battery which automatically charges during regular power supply and as soon as there is a power cut, emergency mode is activated. The company has also started a dedicated SMS Service to create product awareness and facilitate sales.

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