Duracell Launches a New Alkaline Battery in India


The new battery seems to be targeted at the users of high power consuming devices like remote-controlled toys, game controllers and torches

Duracell has introduced a new alkaline battery that it claims provides up to 100 per cent more power. Dubbed as Duracell Ultra, the company said that the secret behind the battery’s capability lies in its optimised design, which effectively packs in active materials to deliver quality performance for power-hungry devices.

An official statement released by the brand read, “The new superior battery responds to the growing popularity of power-hungry devices. In fact, of the 12 battery-powered devices in the average urban Indian household, five now have higher power demands. It is these high drain, power-hungry devices such as remote-controlled toys, game controllers and torches, that need reliable long-lasting power to make them perform at their best, which is where Duracell Ultra comes in.”

Duracell Ultra Features

The new alkaline battery from Duracell features optimised cathode, optimised anode and optimised separator. Duracell claims that Ultra’s unique design allows the active materials, which are packed in a nickel-plated steel canister with a tin-plated brass nail, to be available for full utilization during discharge, delivering up to 100 per cent more power.

David Abraham, Duracell marketing director for Middle East and India said, “As the popularity of power-hungry gadgets that keep us connected, entertained and monitored increases in India, we want to ensure we are powering families with the very best, longest lasting battery. With Duracell Ultra, we are offering just that. Lasting up to 100 per cent longer, families can rely on Duracell Ultra to power their favourite toys and devices with safe quality unstoppable power that they can trust.”

Duracell said that it will also be launching more products focused around the power-hungry devices in the country. Its official statement read, “As the device landscape and consumer needs continue to evolve in India, so will Duracell’s trusted portfolio of portable power.”