- The company said that its latest trimmer doubles as shaver and hair-styler
- Mi has also entered the grooming products market in India recently
Royal Philips has announced the launch of the Philips Oneblade men’s trimmer in India. Launched at a price of Rs 1899, Philips said that it is offering the same with two years warranty in India. The Philips Oneblade, as per the company, combines capabilities for styling, trimming and shaving in one tool.
Gulbahar Taurani, president, Personal Health, Philips India Subcontinent, said, “At Philips, our endeavour is to design all our products keeping in mind the evolving needs of our consumers. Our latest addition, the Philips Oneblade stands out in its category and provides a one stop solution for men looking to embrace their own style without the rigidity of traditional male grooming. It gives a superior cutting performance and empowers millennial men to experience the power of three – style, trim and shave. We hope our consumers across India would make the most of this innovative product while achieving their best styled look.”
It is to be noted here that Philips has Indian Cricket team captain Virat Kohli as its brand ambassador in India. Kohli was present at the Philips Oneblade trimmer launch event as well.
Mi has entered the grooming products market in India
Interestingly, Xiaomi that has taken the smartphone market in India by storm, has recently entered the male’s grooming consumer electronics products as well. Mi is retailing its first trimmer in India at a price of Rs 1,199.
It is to be noted here that the market for male grooming products in India is growing at a compounded annual rate (CAGR) of 15 per cent. It is expected to reach $3.3 billion mark by 2022.
Philips latest trimmer, Oneblade, comes equipped with a dual-sided blade. The company said that its shaving technology features a fast-moving cutter that moves 200 times per second. It includes a single replacement blade, built with a rechargeable handle that offers three trimming combs of one, three and five mm, respectively that lasts up to four months.
Company’s official statement read, “It comes with a protective plate on top of the cutter, preventing the blade from touching skin and a long-lasting battery that holds 45 minutes of styling in a single charge.”
It continued, “Convenient and hygienic, the styling tool gives a confident sense of facial styles, from a chin curtain and a perfect stubble to a clean-shaven look while gently gliding through facial hair, regardless of the length. Encased in a waterproof body, the OneBlade is water resistant, can groom both wet and dry hair and provides a refreshed look without any cuts and nicks.”
Virat Kohli, brand ambassador for Philips Male Grooming said, “I have always loved experimenting with my looks – it goes with my personality. I prefer Philips products as they guarantee great styling with convenience and comfort. I am really excited about the newly launched Philips OneBlade – it combines trimming, styling and shaving in one device with the reliability, comfort and convenience one can expect from Philips products. Given my busy schedule, Philips OneBlade is a must have for me.”