Preethi Kitchen Appliances Launches Zodiac 2.0 Mixer-Grinder in India

  • The company says the grinder comes with calculated rotation control
  • The Zodiac 2.0 can perform three kinds of juicing functions
Zodiac 2.0

Preethi kitchen appliances has launched Zodiac 2.0 mixer-grinder in India. The company is selling the newly launched mixer grinder at a price of Rs 11,299.

The company says that the mixer grinder comes with enrich+ precision grinding menus which come programmed to have calculated rotation control. Preethi kitchen appliances also claims that the mixer grinder enhances the bioavailability of nutrients in daily food for better absorption. This feature of the grinder caters to a healthy dietary need of the consumers according to the company.

Master chef + jar

S. Subramanian, managing director, Preethi Kitchen Appliances said, “The Preethi Zodiac 2.0 Mixer-Grinder is our tech-driven solution to the health-conscious consumer. We believe that this ground-breaking technology will help us consolidate our leadership position and steer the Kitchen Appliances industry towards a new direction.”

The company says that the mixer grinder also comes with a master chef + jar which performs seven functions like atta kneading, chopping, thin slicing, thick slicing, grating, meat mincing and citrus juicing. It also has a 3-in-1 insta fresh juicer jar that performs three kinds of juicing functions like centrifugal juicing, super extraction and blending says the company.

Two years of research

Swetha Sagar G, general manager, Marketing said, “This product is backed with two years of intensive research and continuous consumer interactions by an expert team of chefs, nutritionists and engineers. The Preethi Perfect Formula deciphers the everyday food to plot the perfect combination of grinding time, speed, duration and torque for each recipe to extract the best nutrition, texture and taste.”

To increase its sales the company is also offering combo offers with the mixer grinder. It is selling the Preethi Zodiac 2.0 or Zodiac with Milton 3 junior hot box Set for Rs 14378. Another offer which the company is giving is Preethi 3/4 Burner Glass Top gas stove and cook hob with Hawkins Contura 3L pressure cooker for the same price.