Xiaomi Enters New Consumer Electronics Vertical in India

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  • The company has launched a hair trimmer for men
  • Xiaomi will now be competing against the likes of Panasonic and Philips
Mi Trimmer (Pic Source – Xiaomi)

Xiaomi has announced the launch of Mi Beard Trimmer in India. The company has launched its first grooming product at a price of Rs 1,199 in the country. With this launch, Mi has now become a competitor of likes of Nova, Panasonic and Philips in India.

Manu Kumar Jain, Global VP, Xiaomi, tweeted, “Launching Mi Beard Trimmer, for all you beardos! Feature packed: 40 length settings, Ultra precise self-sharpening blades, 90 min battery life, Charge with powerbanks, IPX7 water proof, quad-edge design. Designed in India, for India. Honest price = INR 1199!”

However his tweet did not mention whether the trimmer is being manufactured in India or not. Though it did say that it is designed in India.

Competition to Panasonic and Philips

Mi, with launch of this trimmer, has now become a competitor to the likes of Panasonic and Philips as well. While Panasonic and Philips retail several models of trimmers, Xiaomi for now will only be retailing one in the country.

Interestingly, another company had recently forayed into this market vertical as well. Syska, popular for its LED bulbs, had recently announced the launch of a hair trimmer in the country.

The market for male grooming products in India is growing at a compounded annual rate (CAGR) of 15 per cent. It is expected to reach $3.3 billion mark by 2022.

Mi trimmer features 90 minutes battery life

The tweet made by Manu Kumar Jain says that Mi’s first trimmer in India features 90 minutes battery life. It can be charged  using a power bank and has an IPX7 water proof design. Users will be able to choose between 40 different length settings.

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.

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