Xmate Launches Personal Care Products in India

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  • The Indian personal care appliances market is expected to grow up to more than INR 2,500 crores in the period FY 2022-23
  • The company recorded CAGR of more than 16 per cent in terms of value during 2011-2012 to 2016-2017

Xmate has announced the launch of its personal care products on Amazon India. The company has unveiled its product line of hair and beard trimmers for men, Juno & Quik.

“Increasing trend of styling beard and mustache is booming the demand for trimmers in India. As a result, there is a growing demand for personal grooming accessories. We are excited about the launch of Xmate trimmers in the personal grooming segment and will be adding more to the catalogue soon,” said Harish Naidu, director, Xmate.

CAGR of more than 16 per cent

Naidu added, “Growing at a CAGR of more than 16 per cent in terms of value during 2011-2012 to 2016-2017, the Indian personal care appliances market is expected to grow up to more than INR 2,500 crores in the period FY 2022-23.”

The company said that Xmate Quik is made of durable ABS material. The cutter head can also be disassembled and cleaned separately. The product is priced at Rs. 749 and is available on Amazon.in. Xmate Juno is available at a price of Rs. 1099 on Amazon.in.

Xmate has launched over 60 products in multiple categories ranging from Action & Simulated Cameras, Computer & Gaming peripherals, Mobile Audio accessories. As per the company, the expansion is a part of Xmate’s strategy to create a lifestyle brand that appeals to millennials. Personal care products for women, including hair curlers and straighteners, along with dryers will be added to the range in December 2019.

 

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