The company is also introducing ChefSpecial sandwich maker and 1200W Fabrifeel steam iron
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new ChefSpecial range of kitchen appliances, starting with ChefSpecial 1200W mixer grinder and ChefSpecial 400W Nutri blender. The range has been designed with a focus on three defining aspects of performance, convenience, and style.
The launch is part of the company’s plans to further strengthen its position in the kitchen appliances segment while also delivering great consumer experiences through differentiated products.
Salil Kapoor, Business Head, Home Appliances, Orient Electric Limited said, “We see a huge potential in the kitchen appliances business. Therefore, we are continuously introducing new products with consumer-insight led designs and excellent value proposition.
“There is a clear shift towards healthy lifestyle choices. Driven by these insights, we are introducing our new ChefSpecial range of kitchen appliances with distinctive designs and user-centric features. The increasing customer acceptance of Orient kitchen appliances clearly reflects our commitment to product quality and innovation,” he added.
Other than these two products, the company is also introducing ChefSpecial sandwich maker and 1200W Fabrifeel steam iron.