Haier Introduces Four-Door Refrigerator in India


The company is claiming it to be industry’s first four-door bottom mounted refrigerator. Haier is retailing it at a MRP of Rs 1,20,000

Haier Four Door Bottom Mounted Refrigerator

Haier has announced the launch of its four-door bottom mounted refrigerator (BMR) range in India. The company said that its latest offering features 100 per cent refrigeraton option.

Eric Braganza, president, Haier Appliances India, said, “With the launch of our new four-door BMR with 100 per cent refrigerator option, we are expanding our range with an innovative solution for customers who are aspiring to upgrade to a high-end top mount, side by side or a bottom mounted refrigerator for more storage space.”

The new Haier four-door 100 per cent refrigerators (HRB-550KG and HRB-550CG) come with an exclusive offer of 10 years’ warranty on both the compressor and fan motor. Haier is retailing these at a MRP of Rs 1,20,000.

Haier four-door refrigerator features

Haier’s latest range of bottom-mounted refrigerators come in a premium glass door finish and features a digital control panel that gives access to control the temperature and other settings. The company claims that the new refrigerators operate on Twin-Inverter Technology that enables both compressor and fan motor to work on the inverter, which leads to optimum cooling retention in the refrigerator and ensures the food stays fresh for a longer duration.

The model comes equipped with Dual Fan technology with separate cooling fans for both refrigerator and freezer, along with a fruit and vegetable crisper. Haier’s official statement read, “Understanding the current requirement of consumers in terms for bigger storage capacity in the refrigerator section in side by side category, Haier has introduced its new four-door series with 100% refrigerator option as an ultimate solution to help consumers optimize space efficiently. Designed with toughened and wider glass shelves, the refrigerator doesn’t consist of a wall partition in the refrigerator section which provides more space and convenience for users to store the items in an organized manner.”

Braganza added, “Haier has aesthetically designed this product with superior functionality, features and lustrous design that will fit perfectly not only in kitchens but also complement the living rooms of our consumers. We at Haier are constantly looking at combining innovation with advanced technology to deliver optimal performance to our customers.”