The company, with these launches, seems to be targeting frozen food users in India. Song Yujun had referred towards India as the highest contributing overseas market for Haier
Haier India has announced that launch of a mini-vertical and a premium vertical freezer in the country. Dubbed BD88DEM and BD168WL, these are priced at Rs 27,000 and Rs 19,000 respectively.
Eric Braganza, President, Haier India, said, “This summer season, we have expanded our range of products across categories. With the introduction of this unique range of Vertical Freezers, we’re offering a meticulously designed solution to cater to the Indian users. We have evolved in terms of our lifestyles, food preferences and design sense of our kitchens. This encourages us to meet the growing demands and offer technology backed products to solve user concerns. The new range will add to the user’s convenience while ensuring greater satisfaction and utility.”
India a strategic market for Haier
It is to be noted here that the company had recently introduced its new range of air-conditioners in India as well. Song Yujun, VP, Global Appliances Haier Group and Managing Director, had referred towards India as the highest contributing overseas market for Haier.
Yujun said, “India is a dynamic and important market for the Haier Group and our investment trajectory in the country is a testimonial to the same. Setting up a new manufacturing unit will not only help us build a better presence in the country, but will also enable us to innovate more for our Indian customers with solutions that complement their evolving lifestyles.”
Haier vertical freezers specifications
Haier Mini-Vertical Freezer – BD88DEM, as per the company, is best suited for modern home kitchens having limited consumption of frozen food. Its compact and portable design offers a capacity of 88 liters and is easy to fit as an under-counter product in modular kitchens ensuring maximum space utility.
Company’s official statement read, “Perfect for nuclear families or smaller group, this mini delight comes with LED temperature display, separate shelves for vegetarian and non-vegetarian food products which help in maintaining the nutritional characteristics of the food including smell and taste. Additionally, it offers ideal temperature flexibility between -4 to -25 degrees, to maintain the freshness of the stored items.”
It continued, “The Haier Premium Vertical Freezer BD168WL has been crafted for the needs of large Indian families with a high preference for frozen food items. Right from the elderly to the kids in the family can be assured of optimum storage availability with 168 litres of overall capacity and ability to maintain the taste with separate shelves for storing an assortment of food items for everyone. The frost-free freezer comes with a premium gold finish on door to further beautify the contemporary aesthetics of modern kitchens.”