The company is looking at penetrating the Northern market with the new refrigerator series, which comes within the price range of Rs 12000 to Rs 15000
Representational imageWestway Electronics Ltd., an Indian manufacturing and trading company in the consumer durables category, has launched its newest range of direct cool refrigerator series, specially targeting the consumers in the Northern parts of India.
Established in 1994, the company’s portfolio consists of an extensive range of LED televisions, air coolers, semi-automatic washing machines, air purifiers and Bluetooth smart watches.
By launching the direct cool refrigerator series within the price range of Rs 12000 to Rs 15000, Westway Electronics is aiming to penetrate the Northern market.
Product features
The 190 litre refrigerator comes with a tropical compressor, an anti-rust body, icing technology facility and has a 1-star energy rating. The refrigerator is available in a premium wine red colour.
Commenting on the launch, Sumit Maini, Director of Westway, said, “We ensure that we make the best use of available facilities and offer products in varied sizes, models and technicalities so as to meet demands of a large number of clients within their budget.”
He added, “All our products are well appreciated by patrons for possessing attributes like brilliant performance, dependability, ergonomic designs, low power consumption and simple operating functions.”
(With inputs from SiliconIndia)
