- The company said that it will be selling these smart TVs exclusively through Flipkart
- Blaupunkt is already retailing 32-inch and 40-inch variants of smart TVs in India
Blaupunkt said that it will be retailing its latest 43-inch and 49-inch smart LED TVs at a prices of Rs 19,990 and Rs 24,999 in the country. The company will be organising inaugural sales of these new smart TV variants on six and seven September 2019.
Company’s official statement read, “The Gen Z Series televisions will provide consumers with an exceptional viewing experience, marked with vivid and lifelike color. The fantastic 1920 x 1080 screen resolution will ensure that the videos, images and any other content viewed on these TVs, will be clearer and sharper, thereby giving great viewing quality. Moreover, the televisions will offer a captivating aural experience, all thanks to their 30 W in-built speakers.”
Smart TVs market in India
Smart TV market in India, as per a report by Research and Markets, is expected to grow at a CAGR of 30.2 per cent during 2018-24. Households in India are at a cusp of transition and a shift in preference has been witnessed from conventional TV sets to smart TV sets. Changing lifestyle of middle income population is attributed to rise in income level, increasing awareness, adoption of new technology and increasing internet penetration. Additionally, government initiatives primarily in tier-II and tier-III cities are some of the key factors which are likely to bolster the growth of Indian smart TV market during the forecast period.
Amongst all the verticals, the residential vertical was the highest revenue contributor towards smart TV market in India. The residential vertical is likely to maintain its dominance over the next few years as well and is likely to witness a relatively higher growth as compared to the commercial vertical.
60 hertz refresh rate
Blaupunkt said that its latest TV offerings features 60 Hz refresh rate. Company’s official statement read, “The series offers wireless connectivity and does away with the need for messy cables. In addition, it provides the perfect gaming experience of play on TV, ensuring that gamers can live their gaming experience. One of the best characteristic of the series is the Smart Series miracasting feature which means that users can get their mobile screens mirrored on the Blaupunkt LED, so users do not have to worry about small mobile screens for viewing and experience entertainment.”
These Gen Z series TVs are powered by Android based operating system. Blaupunkt said, “It’s essentially a masterpiece made for the current generation of users; limitless apps, videos, music, sports, news, and series. Smart Apps like Netflix, Hotstar, Youtube, Amazon Prime and Spotify can help the consumer access unlimited content and entertainment spanning across a multitude of genres.”
Company’s official statement read, “Blaupunkt advocates technology and no product under its brand portfolio would ever see the light of day unless it has the Blue Dot mark of quality assurance. With a handy “Blaupunkt TV Care” App all Android users can easily address any queries they may have pertaining to the television.”