- The company is retailing these TVs exclusively through Flipkart
- TCL, Iffalcon’s parent brand, had recently launched 4K TVs in India

Iffalcon has announced the launch of K31 android TV series in India. The company has launched these TVs in 43-inch, 50-inch and 55-inch screen sizes.
TCL India MD, Mike Chen, said “We are glad to unveil the latest product by the house of Iffalcon, the K310 Smart TVs, exclusively on Flipkart. The latest launch is aligned with our brand’s motto that says Simple Joy, Simple Love. With the latest offering, we are bringing the world of entertainment and superior functionalities to our users, in the most simplified and easy form. They can not only control their Smart TV but also other Smart Home devices and that’s the beauty of simplification.”
Iffalcon is retailing these TVs for prices of Rs Rs 25,999, Rs 30,999 and Rs 35,999, for the 43-inch, 50-inch and 55-inch versions, respectively. It is to be noted here that Iffalcon is a TV brand that operated under the umbrella of TCL in India.
Flipkart exclusive
Iffalcon had made it clear that it will be retailing these TVs exclusively through Flipkart’s e-commerce website in India. Ajay Yadav, SVP, Flipkart said, “Flipkart’s constant endeavour has been to understand the evolving needs of our consumers and offer the best of technology to cater to these needs. In line with this vision, we are happy to launch the latest Smart TV from Iffalcon by TCL, one of the bestselling television brands in the world. The product offers the best in class technology features along with greater efficiency in terms of picture quality and sound. This launch is an added testimony to our position as India’s most preferred destination for televisions.”
All these latest TVs by Iffalcon feature 4K resolution of 3840 x 2160 pixels. Interestingly, TCL had also recently launched 4K TVs in India.
Quad-core amlogic processor
All the recently launched Iffalcon K31 TVs run on Android 9 Pie OS. Users, as per the company will have complete access to the Google Play Store. The list of apps that these TVs support include YouTube, Netflix, Zee5, Hotstar, Voot, and more. These TVs also feature built-in chromecast.
Powered by a Quad-core Amlogic processor with a Triple-core 600-800 MHz GPU, 2GB DDR3 RAM, these TV models offer 16 GB of storage. Connectivity options on these TVs include three Hdmi ports, 2 USB ports, Bluetooth, WiFi, a headphone jack and a SPDIF Audio Connector. Iffalcon said that with the use SPDIF audio connector, users can connect to all sources of audio and video at home, including cable, satellite box, Blu-Ray player, DVD player, video game console and computers.